Mead Johnson, Maker of Enfamil, Loses Multi-Million Dollar False Advertising Case Against Store-Bran

GORDONSVILLE, VA., December 2 , 2009—PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam's Club, Target, Kroger, Walgreens, and other retailers, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of Mead Johnson Nutrition Company (NYSE: MJN) (“Mead Johnson”), the makers of the national-brand Enfamil® LIPIL® Infant Formula. Mead Johnson is 83 percent-owned by Bristol-Myers Squibb.

PBM’s lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM’s competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson’s brands. PBM’s store-brand infant formulas cost up to 50 percent less than Enfamil® LIPIL®. The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case.

“This decision by a jury of the people confirms that Mead Johnson’s ads have been false in suggesting that there is a nutritional difference between our store-brand formula products and their products, when in fact the only major difference is price,” said PBM CEO Paul B. Manning. “Despite Mead Johnson’s scare tactics, parents are assured that PBM’s formula products are as high quality and nutritious as Mead Johnson’s.”

U.S. District Court Judge James R. Spencer issued his written rulings yesterday following the November 10^th jury verdict. Judge Spencer’s written rulings permanently enjoined Mead Johnson from making any false statements concerning PBM's infant formula, including the claims Mead Johnson previously made in Enfamil advertising that "It may be tempting to try a less expensive store brand, but only Enfamil LIPIL is clinically proven to improve brain and eye development," and "there are plenty of other ways to save on baby expenses without cutting back on nutrition." The Court also ordered Mead Johnson to retrieve from the public domain all advertising or promotional materials containing these or any other false claims about PBM's store brand infant formula.

The details of the decision and the complaint are posted online in full at:

· http://www.pbmproducts.com/docs/Order_Laches.pdf

· http://www.pbmproducts.com/docs/PBM_Complaint_MJ_III_LIPIL.pdf

The nutritional supplements under examination in the case are two fats, DHA (docosahexaenoic acid) and ARA (arachidonic acid), which Mead Johnson calls “LIPIL®” solely for marketing purposes and touts as promoting infant brain and eye development. PBM’s claim focused on Mead Johnson’s direct mailing to more than 1.6 million parents of an alarming blurry picture of a child’s cartoon duck next to a clear picture of the same image which suggested that anything other than the Enfamil LIPIL® blend of ingredients is inferior and will result in poor eye and brain development. Other parts of the false advertising campaign consist of statements that only Enfamil LIPIL has been proven to confer visual and mental benefits on infants, and store-brand formulas are a “cut-back in nutrition” compared to Enfamil.

PBM successfully argued that these advertisements were false and misleading especially since PBM store- brand infant formulas have the same nutrients at the same levels as Enfamil. PBM infant formulas are formulated to contain DHA and ARA, and are sourced from the same supplier in amounts which equal or exceed the DHA and ARA in Mead Johnson’s Enfamil LIPIL®.

This decision marks the third time PBM Products has sued Mead Johnson for false advertising claims. On the prior occasions Mead Johnson admitted that it made false claims about PBM’s products. It is also the first false advertising case to focus on the issue of DHA and ARA nutritional ingredients in formula, which were introduced into the market in 2003 and have become a staple in recent years by many brands as key components for infant development.

“This jury verdict should send a significant and clear message to Mead Johnson about the way it conducts marketing and advertising for its brands,” said Manning. “This lawsuit also demonstrates our complete commitment to defending our products and the valuable brands of our retail partners.”

“As a parent and supporter of children’s medical research, I take a personal responsibility in assuring our customers that the products we produce are healthy and nutritionally equivalent to brand names like Enfamil® LIPIL®. It is important, especially now, for parents to know that there are lower priced yet highly nutritious store-brand formulas that will provide the same benefit to their children as any national brand name formula product,” Manning added.

The U.S. infant formula market is estimated at $3.4 billion and the global market is estimated at $7.9 billion.

All of PBM’s formulas, and for that matter all of U.S. infant formulas, are subject to the exacting standards of the U.S. Food and Drug Administration (FDA), pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. For more information, visit this FDA link.

PBM Products was represented by the law firm Kramer Levin Naftalis & Frankel LLP. Partners from the firm’s advertising practice, Harold P. Weinberger and Jonathan M. Wagner in New York, led the team.

About PBM

PBM is privately owned and based in Gordonsville, VA. PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

Enfamil® LIPIL® are registered trademarks of Mead Johnson & Co.

Stamina RX - Legendary & Natural Sexual Stimulant

What is Stamina RX and how does it work?

As viagra and Enzyte StaminaRX is used to treat male impotence or erectile dysfunction help. It is a natural add-on that can increase sexual resistance and delight. Erectile dysfunction is a common problem in men and, possibly, because of a number of internal and external load.

Does Stamina RX really work?

After the first test ingredients it seems unlikely that this product works at all. In accordance with the official site of StaminaRX are the following two basic ingredients of the product:

Firstly, something Xanthoparmelia Scabrosa is called that increases blood flow to the penis.

The second is Cnidium Monnier, which supposedly increases nitric oxide, helping sustain erections.


Stamina Rx is successful to improve sex drive in male. It is a natural and efficient alternative remedy for men with erectile dysfunction. Stamina Rx gives euphoric feeling and erection to be long, sustained, rigid and satisfactory. It is safe, natural and miraculous for men libido.

Stamina Rx Benefits:

Improves the sense of Euphoria during Orgasm
Increases staying power (helps prevent premature ejaculation).
Increases overall desire to have sex more than once.
Dramatically improves sensitivity for men and women


Resources:
http://www.herbsmd.com/detail/stamina-rx-for-men-31478.htm
http://www.herbal-supplements-guide.com/does-stamina-rx-really-work.html

Effectively Improve Overall Wellbeing

Esberitox combines two well-studied types of Echinacea (Echinacea purpurea and pallida) with two additional immune-enhancing herbs – baptisia and thuja. Clinical research indicates that this combination of herbs has a broader spectrum of activity than Echinacea alone. Studies have shown that Esberitox can stimulate the defense mechanism of body to quickly and effectively improve overall wellbeing.


How Does It Work ?

Esberitox is a unique blend of wild indigo root, coneflower root, and white cedar leaf that has been widely used in Europe for decades. This powerful combination of herbs fortifies the Defense mechanism of body, Enhanceing to strengthen the body's natural defense mechanisms.


Research has shown that the Esberitox combination provides a broader range of activity than any individual component alone. This additive effect is produced via the actions and interactions of the concentrated botanical extracts. Although the activity of the individual components overlap in some way, each herb is unique in how it enhances immune function.


Why does the neighborhood buck?

Antioxidant Support for Pets

BioVet Pet Antioxidant Wafer provides antioxidant support to pets. It helps the body to fight against free radical damage and protects against oxidative damage. BioVet Pet Antioxidant Wafer contains key active enzyme ingredient IsoSproutPlex that has positive effects on soreness, associated with canine hip dysphasia and canine arthritis.


BioVet Pet Antioxidant Wafer in a new tasty treat provides all crucial nutrients that your pets need. Everyday your pet battles with 'Oxidative Stress', highly reactive oxygen free radical molecules that continuously damage their physical health and reduce their lifespan. BIOVET has combined the world's most potent antioxidant precursors, pro-vitamins and other crucial nutrients in a new tasty treat, the BIOVET Antioxidant Pet Wafer.


Studies have shown that the key active enzyme ingredient, IsoSproutPlex can reduce soreness caused by canine hip dysphasia and its associated canine arthritis. In addition, IsoSproutPlex, was originally developed to combat the devastating effects of feline leukemia. BioVet Pet Antioxidant Wafer provides antioxidant support to pets. It helps the body to fight against free radical damage and protects against oxidative damage.


BioVet Pet Antioxidant Wafer contains key active enzyme ingredient IsoSproutPlex that has positive effects on soreness, associated with canine hip dysphasia and canine arthritis. BioVet Pet Antioxidant Wafer in a new tasty treat provides all crucial nutrients that your pets need.

Immune Enhancing Formula

Astra-8 is the Defense Builder Herbal Formula that has positive effects on immune system. Astra-8 enhances the defense system of the body and increases energy production. This herbal formula augments the metabolic process of the body and helpful in the condition of fatigue and stress.


Astra-8 (Si Jun Zi Tang) Defense Builder Herbal Formula is one of the most popular and effective herbal formulas available. It is the basis for many of the immune products found in natural food stores today. Astra 8 is the only one, recommended by name in books, on video, and in periodicals.

According to Traditional Chinese a substance used in managing discomfort (TCM), these herbs are especially used for people who worry, think too much, eat sweets and feel cold and tired. In TCM terms, these herbs tonify Lung, Spleen and Kidney Qi and strengthen Wei Qi. Western a substance used in managing discomfort considers many of these herbs adaptogenic in that they may support body adapt to stress. Astragalus, ligustrum, ginseng, and ganoderma (Reishi) found in Astra 8 are carefully balanced by additional herbs necessary to digest and assimilate these proven tonic herbs. For additional defensive system toning and energy enhancement, use with Power Mushrooms.

What is Red Yeast Rice?

Latin name:  Monascus purpureus
Other names: Hong Qu, red rice, red yeast

Red yeast rice is a substance made by fermenting a type of red yeast called Monascus purpureus over rice.

Red yeast rice contains natural substance called Monacolins. Monocolins, especially lovastatin believes that it could turn into the body substance preventing Government coal dihydrofolate reductase, an enzyme which operates, called the production of cholesterol. This way popular statin drugs.


The Controversy and Confusion Over Red Yeast Rice

The controversy began in 1999, shortly after the first clinical studies have shown that RYR explicitly made can reduce cholesterol. Then attention FDA agreed efficiency RYR, with regard to natural form Statins (as Mevacor in sales) contains drug lovastatin. Therefore, FDA decided to RYR was controlled drugs and ordered removed from shelves.

This decision to the FDA originally from Utah District Court repealed in 1999, but in 2000 the Court complaint 10 FDA USA, which can be RYR, adjustable chain. May what RYR remains legally in the United States, but only if sold its manufacturing process measures, to eliminate lovastatin (possibly eliminate their effectiveness).


 Is Red Yeast Rice Safe?

Those raising safety concerns say that since RYR contains natural statins similar in effect to cholesterol lowering drugs, it's logical that it would have the same risks. This argument is not valid because statins in prescription drugs have been chemically altered in a laboratory, whereas the statins in red yeast rice are naturally occurring.

How does colostrum benefit for baby?

Colostrum is only foodstuffs, the rich variety of biologically active including proteins Immunoglobins. Colostrum is liquid pre milk produced milk glands mother for the first 24-48 hours after birth. This is the first "milk", a newborn child, his mother calves, contains many connections of bioactive in normal milk does not exist. Life body mechanism supports line of Defense and determinants of growth, ensuring the health and vitality of the newborn. Colostrum is so important that most babies easily without it would die.

For the chest to colostrum beginning during pregnancy and to continue to the first days of silence. This special milk-yellow to orange and thickness and sticky. It is to help low and high in carbohydrates, proteins and antibodies in bold, your stay child healthy. Colostrum is extremely easy to digest and therefore the first ideal food for your child. In the (measurable spoons instead of ñ2) low, but high in nutrition, the focus for the newborn. Colostrum has passed laxative effect on children, helping, principles which supports excessive bilirubin selection, your stool and helps prevent jaundice.


If your child is breastfed in early and often, milk ripening starts for the chest in third or fourth birthday. Milk, and then increase the disk space and usually begins a few levels and white (opaque) appear. In the first days is extremely important that your newborn at least 8-12 times all 24-hour nurse and often even better. Thus your child use the colostrum and stimulates production of the ample supply of milk maturity. Breastfeeding also frequent helps avoid engorgement.

Colostrum offers not only the ideal diet for your child's needs, but also a large number of living cells, protecting your child against many harmful agents be trimming. Immunological factors concentration is much higher in colostrum milk tyres.

Colostrum really works, as the natural safe vaccines and 100%. Contains a large number of antibodies called secretory immunoglobulins (IgA), in which this new substance for newborns. Before your child was born, benefits received a call from the placenta from other IgG antibodies. Baby immunoglobulins worked the circulatory system, but IgA protects the child in those places, most likely, micro-organisms, namely Schleimhäute in the throat, lungs and attacked the intestines.

Colostrum has a particularly important role in the stomach intestinal tract child play. Cases of newborns are very porous. Colostrum çortak holes through the stomach of the intestinal tract with "paint" a major obstacle to the penetration of foreign and increase eat nut food child.

Colostrum contains high concentrations of white blood cells cause white corpuscles protection that can destroy bacteria and viruses, illness.

Milk changes colostrum gradually for tyres during the first two weeks of birth. Reduce the concentration of antibodies in your milk during this transition, but significantly increased the amount of milk. Diseases of human milk with colostrum disappear properties. If your child receives its milk, you get really immune protection against many different viruses and bacteria.

About Motherlove Proudcts

Motherlove Herbal Company introduced the first herbal personal care and supplement line specifically designed for pregnant and breastfeeding women. Since its conception, Motherlove has led the trend in holistic body care. Dedicated to consistent quality Motherlove craft only the finest, pure products using certified organic ingredients. Our time proven formulas, backed with integrity and wisdom, are designed to nurture, soothe and heal women on their all-important journey of nurturing life.